The ability to influence an entire industry single-handedly is the hallmark of a legend in their respective field. Figures like Jordan, Kobe, and LeBron in the NBA are such legends, simply put, the influence of a superstar can elevate the entire industry's level of attention.
Currently, Wu Li's popularity and reputation in Hua Country have already begun to affect its Martial Arts industry, and this is precisely why Dana White values him so highly.
Tencent spends five hundred million US dollars every year to secure the exclusive broadcasting rights to the NBA in Hua Country, whereas the UFC can only sell its broadcasting rights there for ten million US dollars a year. Compared to the NBA, that's a fiftyfold difference!