Overnight, the entire global film industry was on the verge of collapse.
The Avengers IP had a countless number of fans, each release earning at least a billion US dollars in box office revenue. The entire global film industry counted on their big earnings, and now it had all turned into a bubble.
But as one wave settled, another rose. Authors of equally anticipated blockbusters like Fast & Furious 10 and Godzilla vs. Ultraman also inexplicably announced they were reclaiming their copyrights.
The media companies were lambasted one after another, but they were powerless! Although they had collected a sizable amount in liquidated damages, it was almost akin to over-exploiting their brand.
Take Disney for example, their turnover last year was roughly over 60 billion US dollars, and this 10 billion dollars in liquidated damages was, in a sense, pure profit.