The coach of the North American Flagship Team of lol became famous. He was well-known all over the country before he even left the airport.
The moment when the coach said that the public security in Xiaguo was in chaos was captured by a YY headline self-media author with more than 500,000 fans. He then wrote a self-media article of more than 400 words in five minutes, added a video, with excellent writing and plot, and uploaded it to YY Live.
Luo Tianyi detected it immediately, and considering the popularity of the LOL finals at that time, she reported it directly to the operation department of YY Toutiao. The operation department pushed it on the spot, and it appeared in front of more than 30 million real-time online YY Toutiao users.
After 10 minutes, it had been read 1 million times.
After 20 minutes, it had been read 7.8 million times and spread to major websites, forums, and chat groups on the Internet.
After 30 minutes, it had been read 39 million times and spread even more widely, with many people reposting it on Weibo.
At this time, the lol North American Flag Team had just received their luggage and were preparing to leave the airport.
They probably never imagined that during the time they got off the plane and picked up their luggage, they had become famous across the country through YY headlines.
At this time, Ye Xuan also knew about this and posted on Weibo:
"Repost "XX". Through this video, we can see how prejudiced foreign friends are against our country. The lol League of Legends World Finals will be held in Goose City, Yuecheng, Shanghai, and Kyoto. Friends in these four cities, please pay more attention to these foreign friends and let them see that the security in our country is not comparable to the hegemonic countries where gunfire is fired every day!"
"Also, the reason why I chose four first-tier cities for the global finals is because I want them to see the prosperity of Xia Country, so that they won't think that our country is dirty and messy. Friends in these four cities, please show some support."
"By the way, these foreigners probably haven't eaten any Chinese food. Friends in the four major cities, please dig up some Chinese food and take them to broaden their horizons and make them fat."
There are a lot of comments below.
"We should show more care and concern for the mentally retarded and not blame them. After all, their lives are already difficult enough." (13124 likes)
"People in Guangdong say they can eat foreigners now!" (12310 likes)
"Our slogan is: Make them fat!" (11124 likes)
"If any thief dares to go out, I will break his legs!" (9332 likes)
"Tempt them with delicious food so they won't be interested in playing games!" (8466 likes)
…
As teams from major regions arrived one after another, domestic publicity for lol also began on a large scale, and the Internet was full of news about the League of Legends finals.
YY Games can be said to have made a lot of money through "League of Legends" in the past six months, with total profits exceeding 2.5 billion yuan.
Therefore, no expense is spared in publicity and promotion.
All channels under YY Technology are working together.
The anchors of YY Live have been promoting this event which is full of special significance in their live broadcast rooms.
The YY game League of Legends even organized an event where as long as you win a game, you will have a chance to win a ticket to the LOL finals at the Bird's Nest.
YY Toutiao has also increased its recommendation for the content of this competition.
Weibo is spending money, major media outlets are spending money, and TV stations are also spending money...
A total of 200 million yuan was spent on all channels to promote this competition event.
"The game with the most players in the world, the world's largest gaming competition event, is being held in Xia Country!"
"The prize pool is over 100 million RMB, who can win this championship trophy?"
"The first international gaming competition held in China will officially open on December 30th!"
"Playing games is no longer a waste of time. Professional competitions will help you win hundreds of millions of RMB?"
Offline, League of Legends players are naturally looking forward to this competition, because there are four domestic teams entering this competition, and they naturally hope that these four teams can defeat teams from other countries and win the championship.
Even those players who don't usually play League of Legends have learned about this competition because of the heavy-handed promotion.
The world's largest gaming competition is actually held in your own country?
I don't know why it's so impressive!
A sense of pride arises spontaneously!
At the same time, I was also very surprised by the 100 million yuan in game bonuses. It was the first time I realized that playing games is not really a waste of time, but you can make a lot of money.
Concepts began to change gradually.
…
While the promotion for the LOL World Finals was in full swing, something happened in another place.
Beijing, State Administration of Exit and Entry.
"What's going on? Why are there so many more people traveling to China during this period?"
The leader looked at the information written on the file - a 10% increase!
A look of suspicion.
"Have you investigated what happened?"
The subordinate quickly replied: "Boss, I have checked. Recently, YY Technology held a League of Legends World Finals in China, so it attracted many League of Legends fans from all over the world."
"YY Technology?" The leader was very familiar with YY Technology, not because of YY Technology's products, but because this super technology group was registered with the country and the higher-ups attached great importance to this company.
The leader nodded: "Since it was brought in by YY Technology, I think there should be no problem."