On December 30, the first game of the lol global finals qualifiers ended.
On December 31, the second and third games ended.
On January 1, 2011, the fourth and fifth rounds of the competition ended.
…
As the days go by, the competition becomes more intense, and the heat increases instead of decreasing.
On the tenth day,
National TV ratings: %.
Number of people watching YY live broadcast: 100 million.
Total global viewers: 100 million.
More and more people are joining this grand event.
While everything was in full swing, Ye Xuan had already returned to Jiangdu ahead of time, because he had a major project that needed to be advanced during the Spring Festival.
…
Yip's Building.
December 31
Ye Xuan returned to Jiangdu and assembled 200 technical backbones to form a new confidentiality task force.
Ye Xuan held a meeting for them.
Conference theme——Group buying era!
That's right, what Ye Xuan wants to do is Meituan!
On the other side of the earth, group buying started in 2010. In just four years, the industry has experienced a series of roller-coaster developments, including being the darling of capital, a war between thousands of groups, malicious competition, failed IPOs, capital shortages, layoffs and site closures, intensive cultivation, and the mobile spring. The industry's trajectory has been turbulent.
In the end, only Meituan and Nuomi were left, and Meituan was listed in Hong Kong with a market value of more than 300 billion!
Group buying has another name: local life service market.
At that time, it was hailed as: the next trillion-dollar market recognized after e-commerce!
This is not the trillion-dollar market of "shared bicycles" that Ye Xuan brags about to deceive people, but it really has trillion-dollar value. It involves every aspect of people's life, food, clothing, housing and transportation. As long as the service you want in reality, it can be reflected in the group purchase.
As for YY headlines, it is a little worse than group buying.
"Group buying!"
"A trillion-dollar market?!"
The employees of the task force looked at their boss with admiration.
I worship you with all my heart, I am convinced and I worship you!
How many trillion-dollar markets are there?
"From today on, I will start this era with you - the era of group buying!"
Ye Xuan's words were full of incitement, which made all the employees excited and they were eager to work overtime to realize this project as soon as possible.
What's more, the boss's reward is so generous, 200,000 yuan for each person, it's real money!
So the enthusiasm of the employees is very high!
"Okay, now I'll assign the tasks!"
"First, the technical department was divided into two groups, one to complete the YYtuan app (merchant version) and the other to complete the YYtuan app (user version)."
The reason for this request is that time is tight, as there are still 40 days left until the Spring Festival.
Ye Xuan needs to complete the launch of the YY group before the Spring Festival.
The prerequisite for going online is, of course, to have enough merchants. Otherwise, if you don't have any merchants, how can users come in and get nothing?
Therefore, the first step is to quickly develop the merchant version of the app and quickly attract merchants to join the YY group. Ye Xuan already has a plan for this.
The second step is to complete the development of the user version app and then merge the two apps.
The third step is to launch the app.
As for why it has to be completed before the Spring Festival, this involves a very awesome strategy - sinking into the market!
The so-called sinking market refers to the market in third-tier and lower cities, counties, towns and rural areas. It is large and scattered, and higher service costs are the basic characteristics of this market.
This was one of the main reasons why Meituan was successful in its previous life.
In its past life, Meituan focused on the lower-tier markets while other group buying companies were focusing on first- and second-tier cities.
First- and second-tier cities are large markets that all group purchases will focus on, as they are easy to promote but face fierce competition. It is difficult to promote in the sinking market, but once it is occupied, a moat will be formed, making it difficult for latecomers to enter.
The sinking market is an area that is given great attention at the national level in later generations and is regarded by all economists as the largest growth area of the Internet. Meituan had already stood on this land before Pinduoduo and ByteDance discovered this land.
Ye Xuan needs YY group to attract most of the merchants in the sinking market to the YY group before the Spring Festival to form a moat to resist the future war among thousands of groups.
Think about the Spring Festival, when a migrant worker returns to his hometown to celebrate the New Year and have a reunion dinner.
At this time, they were surprised to find out - Hey, there is a YY group here? Can we go to KTV in a group? Have a meal? Movie? Playground?
The YY group is so awesome!
Then you will have a feeling: 'Although my hometown is poor and backward, it is valued by big companies like YY Technology.'
A sense of hometown pride just came like that.
Then you will develop a strong liking for the YY group.
That is a sense of identity!
If you agree with me, I will agree with you!
After the Spring Festival, when they return to work in major cities across the country, they will habitually use Meituan. Even if other group purchases appear, they will reject other group purchases because of their favorability and habit for YYtuan.
And then form a moat belonging to the YY group!
This is Ye Xuan's intention!
Of course, the reason why Meituan focused on the sinking market back then was because it did not have enough money (it had not yet conducted capital financing) to compete with other capital giants, so it could only take a different approach and surround the city from the countryside.
Unexpectedly, in the end, this sinking market became the cornerstone of its success!
Ye Xuan is naturally rich, but there is no way he would miss out on the huge sinking market.
Moreover, to some extent, YY Toutiao has the genes to enter the lower-tier markets, so YY Toutiao can achieve twice the result with half the effort in promoting Meituan.
"Okay, that's the end of the meeting."
Ye Xuan looked at the technicians and said, "I will give you 16 days to complete the development of the merchant version of the app function and pass the test according to my product diagram. Do you have the confidence?"
"Yes!" All employees are full of confidence.
Because Ye Xuan had given everything except their program. For elites like them, the program was a trivial matter.
Ye Xuan turned to the marketing staff and said, "Marketing Department, I give you permission to mobilize 400 top salespeople from Ye's Real Estate Group for secret training. I need them to go deep into hundreds of cities and counties across the country before the Spring Festival to attract merchants to join YY Group!!"
"Yes!" the marketing department shouted.
Everyone was very excited.
According to Ye Xuan's description, the era of group buying is coming!
And they are the pioneers of the group buying era!
My blood is boiling!